About

Edd Pratt

Founder, Recovered Revenue — a PEV Ltd. Company. Senior operations and sales executive with over 40 years of experience building, scaling, and turning around organizations across healthcare, technology, manufacturing, and professional services.

I've spent more than four decades in business -- starting, fixing, scaling, and leading organizations across industries ranging from medical software to cannabis packaging to robotics manufacturing. I've sat at the executive table through rapid growth and navigated teams through economic downturns. I've carried P&L responsibility, managed investor relations, built sales organizations from scratch, and taken companies from early-stage concepts to significant revenue.

What I found, repeatedly, is that organizations of every size leave meaningful money on the table -- not through negligence, but because their internal teams are stretched too thin to systematically address every opportunity, and because the right outside expertise rarely comes without a significant upfront cost.

Recovered Revenue exists to change that equation.

"I built this on a simple belief: results should come before rewards. If I can't demonstrate measurable value, I don't get paid. That's not a marketing position -- it's the only model that creates the right incentives for everyone involved."

What Brought Me to Healthcare

My path into healthcare revenue consulting came through years of watching the same pattern repeat across different industries: organizations with real, recoverable value sitting untouched because no one had the capacity, the specific expertise, or the vendor-neutral vantage point to surface it. In healthcare, that gap is particularly acute -- and the stakes are higher, because the financial health of a hospital or health system directly affects the communities it serves.

I've spent several years now building and refining the programs that Recovered Revenue connects clients with -- covering revenue cycle management, cross-health system medical records synchronization, IT asset disposition compliance, self-insured employer benefits optimization, tax strategy for practices, and business financing. Every program runs on the same principle: no upfront cost, no invoice until value is delivered, no obligation to continue if the results aren't there.

I am not a vendor. I don't sell the services I recommend. My compensation comes from the partners and suppliers I work with -- which means my only incentive is to connect you with the program that genuinely fits your situation, or to tell you honestly that there isn't one.

Career Background

Before founding Recovered Revenue, I held senior executive roles across a range of industries. A few highlights that shaped how I think about revenue, operations, and organizational performance:

Kush Bottles (OTC: KSHB) — Santa Ana, CA
Executive Vice President, 2017–2019
Restructured the sales organization of a publicly traded company, growing revenue from $8M to $52M in two fiscal years -- from $8M in FY2016 to $19M in FY2017 to $52M in FY2018, exceeding analyst expectations. Hired and trained 11 territory sales managers in four months, opened new regional facilities, and managed the company's first biodegradable packaging initiative.
Wizard International — Mukilteo, WA
Chief Operating Officer, 2013–2017
Full P&L responsibility for a multi-million dollar software and equipment manufacturing company navigating a contracting industry. Grew revenue 12% in year one and increased owner distributions by 20%. Identified and structured a technology partnership that produced a new product line at a fraction of conventional development cost.
iApple Creative — Pahrump, NV
Vice President of Sales, 2010–2013
Built sales operations from the ground up for a healthcare software startup developing one of the first DEA-compliant electronic prescription apps for Apple devices. Achieved Page 1 organic Google placement for target keywords and drove the company to acquisition in 2013.
Strike R&D Tax Advisory — Boise, ID
Director of Business Development, 2020–2021
Led all sales efforts for a specialty tax firm, building the team and process that grew revenue from $400K to a $3M run rate. Developed the firm's sales presentation and qualification process for R&D Tax Credit and Employee Retention Tax Credit programs.

Education & Credentials

Bachelor of Science, Business Management

Western Governors University

CompTIA Project+

Certified Project Management Professional

Revenue Cycle Management

Several years connecting healthcare organizations with specialist RCM and underpayment recovery programs

Healthcare ITAD Advisory

Independent, vendor-neutral IT asset disposition analysis for HIPAA and NIST 800-88 compliance

How I Work

Every engagement begins the same way: a conversation about your situation. No pitch, no deck, no predetermined solution. If there's a meaningful opportunity, I'll identify it clearly and show you what it would look like before anything else happens. If there isn't, I'll tell you that too -- and you'll have spent 20 minutes, not 20 thousand dollars, finding out.

The organizations I work with range from regional hospitals and physician practices to large self-insured employers. What they have in common is a willingness to take an honest look at whether their current approach is actually optimized -- or just familiar.

If that sounds like a conversation worth having, I'm easy to reach.