Search Has Changed. Most Practices Have Not.
Google still matters. But a growing share of your potential patients now start their search by asking an AI: "best dentist near me," "who treats plantar fasciitis in Seattle," or "does my insurance cover weight loss medication." Those AI platforms — ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot — synthesize an answer and name specific providers. If your site lacks the structural signals those systems look for, your practice simply does not get named.
This is not a ranking problem. It is a visibility problem, and it is different from anything traditional SEO addresses. A well-optimized page-three result can be cited by an AI system ahead of your page-one competitor if its content is better structured for extraction. Most practices have none of the signals required.
What SEARCHRIFT Audits
SEARCHRIFT scores your website across ten categories and grades each one A through F, benchmarked against three to five real competitors in your actual market. The report tells you exactly where you stand, what is broken, and what to fix first.
| Category | What It Covers | Typical Grade |
|---|---|---|
| On-Page SEO | Title tags, H1 structure, meta descriptions per page | D |
| Local SEO & GBP | Google Business Profile completeness, review volume | D |
| Technical SEO & Schema | Schema markup, Organization and FAQPage JSON-LD | F |
| GEO — AI Visibility | Answer capsules, entity blocks, AI citation signals | F |
| AEO — Answer Engine | Featured Snippet eligibility, People Also Ask coverage | F |
| Reviews & Reputation | Star rating, review count, response rate | D |
| Content Quality & Depth | Service page specificity, blog presence, founder bio | F |
| Authority & Trust | Press mentions, directory listings, backlink signals | F |
| Site Structure & UX | Navigation clarity, mobile CTA performance | D |
| Competitive Position | Benchmark against 3–5 real competitors in your market | F |
The grades above reflect what SEARCHRIFT typically finds. Most healthcare websites score in the 35–55 composite range on first audit. The competitive window to own AI-cited visibility in your market is right now, before your competitors discover this.
Two Disciplines. One Audit.
GEO — Generative Engine Optimization
GEO is about being named in synthesized AI answers. When a patient asks ChatGPT or Perplexity for a recommendation, those systems draw from sources they can parse, verify, and attribute. FAQPage schema, answer capsules written to the right length, and entity-level markup are what get you cited. Most practices have none of these.
AEO — Answer Engine Optimization
AEO is about winning Google's own answer features: Featured Snippets, People Also Ask boxes, and voice search results. These are extracted directly from your page, or your competitor's page. The fix is the same as GEO — structured headings, answer-formatted content, and FAQPage schema — meaning the work you do for one improves both simultaneously.
What You Receive
Every SEARCHRIFT audit produces a scored, graded PDF report and a complete implementation package delivered as a zip file. The package includes seven named files: schema markup ready to paste, optimized meta tags per page, FAQ HTML with FAQPage schema, GEO answer capsules, AEO Featured Snippet copy blocks, keyword gap page starters, and a plain-English implementation guide.
The package is designed to be handed directly to your developer, your VA, or uploaded to Claude or ChatGPT for assisted implementation. No interpretation required, no back-and-forth with an agency.
Audit Tiers
Four options depending on where you are starting and how much you want done for you.
Composite score, all 10 categories graded, plain English summary. The right starting point if you want to understand where you stand before committing to a full audit. The $150 is credited toward any full audit.
Full 10-category scored report, 3 competitor benchmarks, keyword gap analysis, and the complete 7-file implementation package. One-time payment, no retainer.
Everything in the full audit plus extended competitor benchmarks, founder entity markup, press and citation strategy, 6-month GEO content calendar, and GA4 AI referral tracking setup.
The full audit and code package, installed directly into your site. Schema deployed and validated live, meta tags placed, FAQ content installed. Nothing left for you to do.
Why This Matters for Healthcare Specifically
Healthcare searches are among the most question-driven of any industry. Patients ask AI systems about symptoms, providers, costs, insurance coverage, and recovery timelines before they ever open a browser tab. The practices being cited in those answers are capturing patients at the moment of highest intent — before the patient has considered a competitor at all.
The practices not being cited are invisible in that moment and have no way of knowing it. There is no analytics report that shows you the patients who asked an AI and got someone else's name. This audit makes that invisible problem visible.
Start with a Visibility Snapshot
For $150 you get your composite score, all 10 category grades, and a plain English summary of what is working and what is broken. Most clients use it to build the internal case before ordering a full audit. The $150 is credited in full toward any full audit tier.
Order Your Snapshot — $150